About Shoppers Advantage

CUC International Inc.

As a leading provider of membership-based discount services, CUC International Inc. is dedicated to delivering the highest value at low prices to over 38 million members. Today, CUC markets primarily through partnerships with leading banks, retailers, oil companies, credit unions, fund raisers and other organizations, although interactive services play a major role in both CUC's past and future. CUC is a New York Stock Exchange traded company (CU) with a market valuation of over 5 billion dollars.

CUC pioneered the concept of electronic home shopping more than 15 years ago, but has waited nearly two decades for technology and consumer interest to propel its original vision into the marketing mainstream. Because of the relatively small number of computers in the home at that time, CUC transitioned its marketing in ways that produced over one billion dollars in revenues last year. Now that functional, ubiquitous interactive technology is becoming a reality, CUC has come full circle and is ideally positioned to help bring content-rich interactive services to the consumer.

CUC brings impressive strengths to the interactive arena, including more than 15 years' experience as a service provider, a strong software and customer service infrastructure, existing relationships with hundreds of merchandise suppliers who can make individual shipments, direct-marketing expertise, a network of more than 4,000 telephone-based customer service representatives and a membership base over 38 million strong and growing. By far CUC's largest asset, however, is information - the databases and vendor relationships that support its discount shopping, travel, dining, auto buying and other services.

Today, CUC is leveraging its membership expertise and extensive shopping infrastructure developing interactive technologies by working with a range of industry leaders, such as CompuServe, America Online, Time Warner, Dow Jones, Delphi, GEnie, Prodigy, AT&T and many others. Says CUC CEO Walter A. Forbes, "We have no idea what the winning platform for shoppers is going to be and therefore we're trying them all."

By acquiring NetMarket, CUC completed a portfolio that encompasses every major arena of the interactive world, including the on-line services, interactive television, CD-ROM, telephones, and now, the Internet.

As an independent subsidiary of CUC, NetMarket works with partners to provide the highest quality Internet storefronts and content centers while leveraging CUC's assets such as on-line, real-time credit card transactions, a state-of-the-art, multi-million dollar digital production studio and a reputation as an innovator in the direct marketing industry. NetMarket aims to combine the nimbleness and innovation of a small start-up with the reliability and expertise of a multi-billion dollar industry leader.

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Contact Information:

CUC Services
1-800-758-9760

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